Architecture Goes Window Shopping

Each era invents a staging for the goods it produces and distributes, and store facades are ephemeral mirrors. Recording the successive phases of a modernity constantly in motion, they reflect the evolution of society both in its interests and in its desires.
Illustrated with 210 period photos, author Philippe Tretiack's brilliant analysis takes us through a century of emblematic creations across the great Western metropolises of the 20^th century. We discover the emergence of modernity in Vienna between 1900 and 1923 with Adolf Loos for whom ornament was a crime, the golden age from 1925 to 1939 in London, Berlin and Paris where every day a new boutique appeared, American gigantism in the 1940s, the opening of facades which preceded the radicalization of transparency, the POP wave where materials, colors and shapes become a visual argument, up to today, where the image of the store participates in a marketing strategy with which the greatest architects are associated.

• 25 x 17 cm
• 210 illustrations
• 224 pages
• hardback cover
• ISBN: 978-2-9155-4213-4

Text in French only